The terms co-creation, collaborative innovation, user lead innovation, crowdsourcing all refer to a process whereby consumers lead the product development process, often as product designers. In fact, the DIY (do it yourself) trend may be seen as part of a larger trend some refer to as the "Maker Movement". In the past, this may have appeared far-fetched and impractical, more akin to handing the asylum keys to the inmates. But in our interconnected age, many firms have realis