The 7 Domain Model for Opportunity Evaluation
Professor John Mullins, Chair of the Entrepreneurship Faculty at London Business School penned a very useful book titled “The New Business Road Test” (2003). There are numerous books on innovation opportunity evaluation but this one provides a comprehensive way to structure and frame the discussion. It is not so much a check list as much a conceptual framework that guides one through the evaluative steps. The 7 domains are: Target Segment Benefits and Attractiveness (Market/M
On Career Competencies
Young people embarking on careers are often left to their own devices to figure out how to best navigate the challenges, opportunities and choices ahead of them. Like with everything else in life, success partly depends on happenstance but it is primarily related to a set of career related competencies and the presence or absence of perseverance and grit. It includes self- management abilities or behaviors that apply across the board and are not necessarily context specific.