We all know that there is a strong link between how we feel about our job and how we think about the organization we work for. Our job is a source of social identity and, as such, making it meaningful and linked to a brooder purpose (eg organisational strategy and goals) can be a key source of motivation. When that is missing, disillusionment and disengagement follows. Work design is an often neglected managerial task that can make or break organisations. This may involve vis