

Institutional Voids in Emerging Markets
When global companies or small entrepreneurs formulate market entry strategies they often disregard or pay inadequate attention to contextual factors which can make or break the success of their product or service in a given market. When an innovation is involved, the absence of adequate legal frameworks around IP protection may further hinder effective market entry and commercialization. Tarun Khanna, a professor at Harvard, coined the phrase “institutional voids” in his boo