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Understanding "Millenials"

Some of my friends in leadership positions (who are not already retired:) often repeat the complaint: "I don't understand millennials."

Millennials, also known as Generation Y, are those born between the early 1980s and the early 2000s. Understanding them can be challenging, as they have unique characteristics and perspectives that may differ from previous generations.

One of the distinguishing characteristics of millennials is their heavy use of technology. This has a profound influence on their communication and consumption habits. They are more likely to use digital platforms for communication and information gathering than previous generations.

Another facet of their worldview is a heightened focus on work-life balance. Most millennials seem to place a greater emphasis on flexibility and personal fulfillment in whatever careers they aspire to pursue, rather than simply focusing on financial stability or the need for status enhancement.

Millennials may also display a heightened desire for authenticity and transparency in both the products they consume and the companies they work for. They tend to be more skeptical of traditional marketing and advertising, and value companies that have a strong sense of social and environmental responsibility.

These are just preliminary thoughts for further discussion. Would love to hear from millennials!


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